Hyperdunk Hotline.
Posted on July 2, 2008 by giant steps
So by now you’ve probably seen this commercial for the new Nike Hyperdunk that was produced by Wieden + Kennedy. But did you know that they’ve set up a real, working hotline that connects you to the Hyperdunk Recovery Center? Call 1877-DUNKD-ON and stay on the line. Hats off to Nike and W+K for an incredibly innovative marketing scheme.
(Thanks JRod for the heads up)
A side note: our good friend Ohmega Watts (Ubiquity) composed the background music for the video - it’s called “Platypus Strut” and is off his newest album Watts Happening. Here’s a behind-the-scenes look at the making of the track.
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