The Daisy Age.
Posted on June 17, 2008 by giant steps
Tony Schwartz, most famous for the “Daisy Ad” he created alongside the Doyle Dean Bernbach ad agency in 1964 to support the Lyndon B. Johnson presidential campaign, passed away this past Sunday at the age of 84. His “Daisy Ad” - revolutionary for its time - ushered in an era of mudslinging ads that still prevail to this day. Its unstated implication was that Johnson’s opponent, Senator Barry Goldwater, might use nuclear weapons if elected during the height of the Cold War. The ad was so controversial that it was yanked after only airing once, but the damage was already done as it spread “virally” via news broadcasts.
Schwartz compiled an impressive resume of work throughout his lifetime, ranging from presidential campaign radio spots to social issues that he felt strongly about (estimates place his work count at 20,000+). He’s credited with revolutionizing the process of affecting culture through electronic media. Read more about his life here.
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